About Us
This blog was started to high-light some of the The Stretching Institute’s major acheivements over the last few years and keep our large subscriber base up-to-date on current news and information.
The Stretching Institute™ was originally established in response to the steady increase of sports-related injuries. Over the years, the company moved from providing fitness and sports coaching services that specialize in injury prevention and rehabilitation to providing the same services via the publication of educational products such as books, videos, DVDs, software, newsletters and e-books.
The Stretching Institute™ is currently the most visited site on the Internet for information about stretching, flexibility and sports injury prevention, with over 2 million unique visitors a year.
Vision…
To elevate the importance of stretching and flexibility training to the same status as fitness and strength training.
Mission…
To help people improve their health, fitness, physical well-being and sporting performance through improved flexibility.
History…
1995: After thorough research for accurate information on stretching and flexibility, Brad decides to write his own book.
1996: After being rejected by every publisher approached, Brad decided to form his own publishing company.
1997: The Stretching Handbook is published.
2000: Online sales of The Stretching Handbook begin.
2002: After receiving hundreds of requests for a good-quality stretching video, Brad produces one himself.
2003: Cramped at home working in a spare bedroom and half a garage, Brad decides to look for office space.
2004: The Stretching Poster is produced. The Stretching Video is converted into DVD format. The team moves into the new office and warehouse facility.
2005: InstantStretch is released. This revolutionary software designs unlimited stretching routines with ease. A third book, The Sports Injury Handbook, is published.
2006: The team writes two new books; The Anatomy of Stretching and The Anatomy of Sports Injuries, both due for release in 2007.
2007: The Stretching Poster and the InstantStretch software are updated. The totally revised 3rd edition of The Stretching Handbook is released.
The future: That’s a secret, but let us assure you… we’ve got some big plans.